Contents:
- Medical Video: Color Psychology: Understanding How Color Choices Affects Our Behavior
- Effect of color on patterns of human behavior
- Blue
- Green
- Red
- Pink
- Yellow
- Purple
- Orange
Medical Video: Color Psychology: Understanding How Color Choices Affects Our Behavior
Color psychology studies the nature of colors and their impact on patterns of human behavior. Even experts have proven that perception of colors can affect feelings, thoughts, and human actions. Carl Jung, a psychiatrist from Switzerland is one of the figures who popularized modern color psychology. Color psychology is also a branch of science that is in great demand because of its usefulness in everyday life.
As reported by The New York Times, Alexander Schauss who served as director at the American Institute for Biosocial Research said that color has a direct impact on the human brain. According to him, color has electromagnetic energy that will be received by the pituitary and pineal glands and the hypothalamus in the base of the brain. These organs regulate the basic functions of the body and emotional reactions such as aggression and pleasure. Thus, each color will have a certain effect on human mindset and behavior.
Effect of color on patterns of human behavior
Since ancient times, colors have been associated with various social and cultural attributes. Since childhood, humans have also learned the colors and symbols represented by them. That is why the emotional and psychological impact of color can vary for everyone, depending on the social and cultural conditions that surround it. However, in general colors can provide the following influences on patterns of human behavior.
Blue
Blue brings calm and relaxes nerves. In addition, blue also gives the impression of being stable, safe, and full of hope. Various countries have used the blue effect as a method of preventing suicide in public places. In London, England, the red and white Blackfriars bridge was repainted in blue to prevent those who wanted to jump from the bridge to end their lives. This method is also widely used in Japan, one of them in Yokohama. Yokohama Station installs lights with blue light to help reduce suicide attempts that are often done by jumping on rails when the train passes. By looking at blue, those who think of suicide are expected to be calmer and be able to think more clearly.
Green
Green is often associated with nature and a healthy environment. In addition, green also symbolizes harmony, balance and fertility. The dominant environment that is green will have a healthy effect on the eyes and mind. This is why many hospitals and health facilities use green symbols, paints or uniforms. This color can send healing suggestions and health for patients. Family and visitor patients will feel more at ease.
Red
Research has shown that red gives a strong impact on humans and also mammals with two cone cells on the retina such as buffalo, cattle, and bulls. Although the impact of red on human behavior varies according to the conditions and context of the environment, in general red is the color that always manages to steal attention. If you notice, light the ambulance siren, paint the fire truck, until the traffic lights are red so the road users are more alert. Red can also increase appetite so many restaurants use this color.
Pink
Pink or pink many are associated with tenderness and sensitivity. This color provides a calm and peaceful effect. This is used by prisons in California, United States. When underage prisoners began acting up and acting harshly, they were thrown into a cell with soft pink paint walls. Children who are in this cell also tend to be more calm, stop screaming and rebellion, even to sleep in just 10 minutes.
Yellow
The psychological effects of yellow are optimism, creativity and enthusiasm. Yellow is very easily recognized by the eye and is distinguished from other colors so that people who see this color will feel more energized and easily get different new ideas. Usually you will find a bright yellow tinge in creative corporate offices or in kindergarten.
Purple
Usually purple is associated with spirituality, luxury, and honesty. Purple is a mixture of bold red and calm blue, so the combination produces a powerful effect but still peaceful. Purple is widely used by spas, salons, and body care centers so that customers can enjoy a luxurious and pampering impression.
Orange
Although impressed with the color yellow, orange exudes warmth, comfort, and strong determination. In the midst of a prominent red and yellow color, orange will encourage you to be more open and friendly to others, especially strangers. Orange will also make you dare to take action and risk. So do not be surprised if this color is found in many entertainment company logos.
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