Contents:
- Medical Video: 7 Insane Ways Americans Waste Money | The Financial Diet
- Shopping on line in smartphone make people more consumptive
- Items that are seen and "touched" on the screen become more attractive
- Then what can be done so as not to be confused?
Medical Video: 7 Insane Ways Americans Waste Money | The Financial Diet
Which do you do more often, shopping on line via cellphone or buy it in the shop directly? Today most people will probably answer shopping more often on line. Well, it turns out according to the study, this new shopping pattern is actually more profitable for traders, not buyers. Because shopping passes smartphone make buyers more wasteful and frantic. You can also buy more goods than you need or be willing to pay a higher price than you should. How can? See the explanation below.
Shopping on line in smartphone make people more consumptive
According to an internal study Journal of Retailing and Consumer Services, the device used for shopping can affect your shopping passion.
The study conducted by the University of British Columbia conducted a survey of 99 people. As a result, they are shopping on line on a laptop or computer without a touch screen (touchscreen) tend to be more able to control themselves than those who shop at smartphone or tablet with a touch screen.
Study participants who used touch screen devices eventually bought some items or things that were not really needed.
This study used a test to measure the shopping patterns of the study participants. The results of this study indicate that those who love shopping on line via a touch screen device that has a shopping pattern more impulsive, which means they are easier to tempt and buy things that may not have been a priority.
While participants who spend on computers (or other devices that do not use touch screens) tend to show more rational shopping patterns. That is, they are better able to control themselves and hold back the appetite for shopping if the items are not really needed.
From this study, it can be concluded that people who shop through touch screen devices such as smartphone have a tendency to be more consumptive.
Items that are seen and "touched" on the screen become more attractive
According to Ying Zhu, a marketing lecturer at the University of British Columbia, there is a special pleasure when someone is shopping on line via a touch screen device. Moving or touching your finger on a touch screen device encourages you to feel an emotional sensation or attachment to these items.
The items you see through a touch screen device will look more fun and attractive so you finally decide to buy.
While shopping through devices that don't use touch screens such as laptops or computers, you will think more rationally because this device is very closely related to logic and work.
According to Natasha Sharma, a psychotherapist at the University of Toronto, when you physically touch a product in a shop or department store, chances are you will buy it. Especially if you have seen and touched it for too long. This is because touch what you do can trigger positive emotions and make you feel like you are attached to the item. The reason is, you can already imagine what it would be like if the item was yours and could be touched at any time.
This also happens when you see the item using a touch screen device. With the ease of this technology, you can see the item anytime and anywhere, even more often.
You will also feel the "touch" sensation with the item, even if not directly. You unconsciously feel that you are closer to the item you click on the screen smartphone. As a result, it certainly becomes more difficult to resist the temptation to buy items in the store on line.
Then what can be done so as not to be confused?
If you are a wasteful and easy-going person, shopping directly at his shop or in a shopping center is clearly safer.
If you have to go outside the house, at least you need an effort to find the item you want to buy, bring the item to the cashier, take out the wallet, and pay for it.
All of these steps give your brain time to process the emotions that emerge and the decision to buy goods. Also consider removing the shopping application on line You. In essence, the more effort you have to do before buying something, you will be lazy too and not buy.
